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“Producer” seret 300 juta won dari penjualan iklan “Producer” seret 300 juta won dari penjualan iklan
Drama jum’at-sabtu KBS, “Producer” raih gelar “hadiah menguntungkan” karena hasilkan sekitar empat miliar won (sekitar 3.6 juta USD) dari iklan. Berdasarkan statistik pada 27 Mei,... “Producer” seret 300 juta won dari penjualan iklan

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Drama jum’at-sabtu KBS, “Producer” raih gelar “hadiah menguntungkan” karena hasilkan sekitar empat miliar won (sekitar 3.6 juta USD) dari iklan.

Berdasarkan statistik pada 27 Mei, “Producer” seret 300 juta won (sekitar 270,000 USD) dari iklan per episode. Drama ini memiliki 12 episode yang artinya penjualan iklan ini membawa untung 3.6 miliar won (sekitar 3.2 juta USD).

Busan Contents Market (BCM) yang baru berakhir pada 9 Mei telah bekerja sama dengan “Producer” dan menyeponsori 200,000 USD per episode. Setelah itu, “Producer” melakukan kontrak dengan situs Cina Sohu.com.

Hanya dengan penjualan iklan dan hak cipta televisi, “Producer” meraih enam miliar won (sekitar 5.4 juta USD).

Bukan hanya itu, beberapa penjualan publik, PPLs (Product Placements), dan penjualan “tak terlihat” lainnya juga membawakan keuntungan yang melejit.

“Hadiah menguntungkan” semacam ini tentunya membuat departemen variety KBS bahagia. Episode pertama mereka dihadiahi dua digit rating penonton (11 persen nasional) dan penjualan mereka melonjak.

Seorang wakil dari drama ini menyatakan, “KBS telah bersaing melawan ‘Law of the Jungle‘ SBS, ‘Three Meals a Day‘ tvN dan satu lagi program yang tayang di waktu yang sama, jadi drama ini adalah angsa yang telah mengeluarkan telur emasnya. Benar-benar menyemangati KBS.”

“Producer” to Bring In Staggering 300 Million Won via Ad Sales

KBS‘s Friday-Saturday drama “Producer” is earning the name “profitable gift” due to it grossing around four billion won (approx. 3.6 million USD) in advertisement sales.

According to statistics on May 27, “Producer” brings in 300 million won (approx. 270,000 USD) in advertising revenue per episode. The drama has a total run of 12 episodes, meaning the advertisement sales alone is a roaring 3.6 billion won (approx. 3.2 million USD).

Busan Contents Market (BCM), which recently ended on May 9, was partners with “Producer” and sponsored 200,000 USD per episode. Afterwards, “Producer” signed with Chinese site Sohu.com.

Just with the advertisement sales and televising rights, “Producer” is raising six billion won (approx. 5.4 million USD) in sales.

However, that is not all. Various publication sales, PPLs (Product Placements), and other “unseen” sales are also quite the profit.

This kind of “profitable gift” cannot fail in making the affiliates of KBS’s variety department happy. Their concerns for viewership ratings were answered with double-digits in the first episode (11 percent nationwide) and their sales even made a high jump.

One representative of the drama stated, “KBS has been struggling with SBS‘s ‘Law of the Jungle,’ tvN‘s ‘Three Meals a Day,’ and more programs that are airing in the same time frame, so this drama is the goose that lays the golden egg. It’s very encouraging for KBS.”

Alih bahasa oleh dms @ www.Korean-Chingu.com | Sumber s

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