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“Producer” terancam akan peletakan produk yang kacau “Producer” terancam akan peletakan produk yang kacau
Berdasarkan laporan baru-baru ini, hampir separuh biaya produksi “Producer” KBS berasal dari iklan. Permintaan dari para pemasang iklan mayoritas ditunjukkan kepada kepopularitasan para pemain utama, Kim Soo... “Producer” terancam akan peletakan produk yang kacau


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Berdasarkan laporan baru-baru ini, hampir separuh biaya produksi “Producer” KBS berasal dari iklan. Permintaan dari para pemasang iklan mayoritas ditunjukkan kepada kepopularitasan para pemain utama, Kim Soo Hyun, Gong Hyo Jin, IU dan Cha Tae Hyun.

Akan tetapi, acara ini terancam karena peletakan produk yang kurang sesuai. Tajuk rencana dari koran Ilgan Sports edisi 24 Mei menunjukkan beberapa kritikan tersebut.

“Begitu banyak peletakan produk yang nyata, membuat kita berpikir apakah ini drama atau komersial berdurasi 80 menit. Masalahnya adalah penyelesaian yang canggung. Jika dibandingkan dengan ‘Misaeng‘ tvN yang mudah diterima masyarakat karena peletakan produk terlihat natural dan tidak mengganggu alur drama, peletakan produk di ‘Producer’ terlalu mencolok,” kata artikel tersebut.

Penulis melanjutkan mendaftar peletakan produk di “Producer” yang kurang sesuai.

“Tak Ye Jin (dimainkan Gong Hyo Jin) membawa kotak besar yang distamplei tulisan besar daengan nama toko online. Lalu dia bilang ke Baek Seung Chun (Kim Soo Hyun) bahwa itu merupakan vitamin yang baik. Kamera juga berhenti beberapa detik (untuk merekam) tangan manajer Cindy (IU) (Choi Kwon) yang mewadahi makanan penutup. Tentunya karena bintang-bintang top seperti Kim Soo Hyun dan Gong Hyo Jin ada, para produser harus menggunakan beberapa penempatan produk. Tapi hal itu merupakan tugas mereka untuk memcahkan isu-isu tersebut,” tulis penulis.

Artikel tsb juga berkomentar tentang agen iklan yang berkata bahwa penempatan produk mulai menjadi hal biasa dalam drama belakangan ini, dan merupakan hal yang dipertimbangkan dalam industri. “Ketika (peletakan iklan) terlihat tidak natural, hal itu dapat memancing protes dari publik. Jadi para pemasang iklan tidak ingin produk mereka muncul terlalu banyak dengan cara yang kurang sesuai.”

Peraturan terkini tentang peletakan produk di tv Korea menyatakan bahwa nama merk atau produk hanya boleh tampil sebanyak 5 persen di tiap program. Dan juga, tiap produk hanya boleh tayang total selama 30 detik, dan objek atau nama harus seperempat dari ukuran frame total.

Menurutmu iklan dalam ‘Producer’ ngganggu gak?

“Producer” Under Fire for Distracting Product Placement

According to recent reports, almost half of the production costs for KBS‘s recent hit drama “Producer” is being covered by advertising within the show. The demand among advertisers for screen time is largely attributed to the star power of the show’s leads, Kim Soo Hyun, Gong Hyo Jin, IU, and Cha Tae Hyun.

However, the show has come under fire for what some describe as distracting and excessive product placement. An editorial in the newspaper Ilgan Sports from May 24 exemplifies some of the recent criticism.

“There’s so much obvious product placement that it’s difficult to tell if it’s a drama or an 80-minute-long commercial,” says the article. “The problem is that it’s so awkwardly done. Compared to the former tvN drama ‘Misaeng,’ which was well received by viewers because its product placement seemed natural and didn’t affect the show’s flow, ‘Producer”s product placement is far too blatant.”

The writer goes on to list instances in the latest episode of “Producer” in which the product placement was disruptive to the viewing experience.

“Tak Ye Jin (played by Gong Hyo Jin) carries a large box that’s stamped in large letters with the name of an online store,” the writer points out. “Then she tells Baek Seung Chan (Kim Soo Hyun) that a certain vitamin is a good pick-me-up. The camera also rests for over a second on the hand of Cindy (IU)’s manager (Choi Kwon) as he runs his finger along the packaging on a dessert.”

“Of course, since top stars like Kim Soo Hyun and Gong Hyo Jin are in the show, the producers have to use some product placement,” concedes the author. “But it’s their job to find a way to solve these issues.”

Included in the article are comments by an advertising agent, who says that product placement is increasingly common in dramas these days, and that it’s something that those in the industry are concerned about as well. “When it seems unnatural, it can lead to a backlash from the public,” they say. “So advertisers don’t want to see products popping up a lot in a way that seems ridiculous.”

The current rules about product placement on television in Korea state that brand names or products can only appear in 5 percent of each program. Also, each product can only be shown for 30 seconds in total, and the object or name has to be a quarter of the size of the whole frame.

Do you find the product placement in “Producer” distracting?

Alih bahasa oleh dms @ www.Korean-Chingu.com | Sumber s

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